Hi Friends!
This is my second blog, and the advertisement which I am going to analyse is of Lamborghini Gallardo.
But before we do that, let us understand a concept of marketing:
When you launch a product, the major challenge of the marketing team is to get the positioning of the product right across the target segment. It means that the consumer can relate to what the brand stands for with what they have in store. It means that if you hear of the ad line, the image of the product/brand immediately comes into picture. So a single coherent image is very important so as to not confuse the buyers.
So coming back to the Lamborghini brand, at hindsight, we all know that Lamborghini was built or founded out of passion and anger, and the design of the car looks like a cross of a bull and a sports car. (My interpretation, please feel free to write your opinions on comments).
Now, take a look at this poster:
The rear view has a message,
"OBJECT IN MIRROR
WON'T COME CLOSE"
So, what does this message convey, well IMO, it goes to strike the chord about the top speed and the acceleration for 0-100 kmph, which is 320 kmph and 3.9 secs respectively. It's kind of obvious as well, don't you think?
What I also think is that these advertisements are designed keeping in view sports car freaks. So, this caption just hits that part of the brain which says this bird is hard to catch and will add to my collection, I should own it somehow! and hence inculcating the urge to buy it.
If you have any other notion, feel free to drop a comment.
Regards,
Vipul
This is my second blog, and the advertisement which I am going to analyse is of Lamborghini Gallardo.
But before we do that, let us understand a concept of marketing:
When you launch a product, the major challenge of the marketing team is to get the positioning of the product right across the target segment. It means that the consumer can relate to what the brand stands for with what they have in store. It means that if you hear of the ad line, the image of the product/brand immediately comes into picture. So a single coherent image is very important so as to not confuse the buyers.
So coming back to the Lamborghini brand, at hindsight, we all know that Lamborghini was built or founded out of passion and anger, and the design of the car looks like a cross of a bull and a sports car. (My interpretation, please feel free to write your opinions on comments).
Now, take a look at this poster:
The rear view has a message,
"OBJECT IN MIRROR
WON'T COME CLOSE"
So, what does this message convey, well IMO, it goes to strike the chord about the top speed and the acceleration for 0-100 kmph, which is 320 kmph and 3.9 secs respectively. It's kind of obvious as well, don't you think?
What I also think is that these advertisements are designed keeping in view sports car freaks. So, this caption just hits that part of the brain which says this bird is hard to catch and will add to my collection, I should own it somehow! and hence inculcating the urge to buy it.
If you have any other notion, feel free to drop a comment.
Regards,
Vipul
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