Hey Guys!
This blog is in continuation to my earlier blog where we were trying to understand series of campaigns analysis for Renault Duster.
[You can read about features of the car in this economic times article, click here]
So, today the agenda will again be that we will take up a newspaper ad and analyse it in terms of various parameters.
So, lets rock and roll!
Attention Elements
Color/Background – The car placed in a mountainous and rugged area combined with the metallic green color of the car attracts readers
Position – While most cars are positioned in a smooth floor level like smooth roads, Duster’s front wheels are elevated representing its use in rugged environment where smooth roads are not available
Interpretation Elements
The word “Adventure” combined with the green color of the car (different from the launch color which is brown) leaves the readers to interpret the unique features of this car. It is done to convey the message that the car is suitable to drive for any safari trips. The number plate showing ADVENTURE also hits the cognitive part of brain and reinforces the advertisement commitment to associate Duster with adventure.
Cognitive
The ad highlights 7 functional benefits through the small boxes at the bottom of the ad. The benefits are proved with pictures representing the same.
Affective
The word “Unstoppable” makes the user feel fearless and full of rigor to explore infinite possibilities. The messages and the positioning of the car try to portray that the car is for the explorers who would like to try new challenges.
Also, the common thread of Gangs of Duster, Awards, Best-in-class warranty influences the readers to have positive strong co-relation with the brand.
Feel you can add to my analysis,shout it loud in the comments section below.
Rest is Next!
Adios Amigos :)
This blog is in continuation to my earlier blog where we were trying to understand series of campaigns analysis for Renault Duster.
[You can read about features of the car in this economic times article, click here]
So, today the agenda will again be that we will take up a newspaper ad and analyse it in terms of various parameters.
So, lets rock and roll!
Attention Elements
Color/Background – The car placed in a mountainous and rugged area combined with the metallic green color of the car attracts readers
Position – While most cars are positioned in a smooth floor level like smooth roads, Duster’s front wheels are elevated representing its use in rugged environment where smooth roads are not available
Interpretation Elements
The word “Adventure” combined with the green color of the car (different from the launch color which is brown) leaves the readers to interpret the unique features of this car. It is done to convey the message that the car is suitable to drive for any safari trips. The number plate showing ADVENTURE also hits the cognitive part of brain and reinforces the advertisement commitment to associate Duster with adventure.
Cognitive
The ad highlights 7 functional benefits through the small boxes at the bottom of the ad. The benefits are proved with pictures representing the same.
Affective
The word “Unstoppable” makes the user feel fearless and full of rigor to explore infinite possibilities. The messages and the positioning of the car try to portray that the car is for the explorers who would like to try new challenges.
Also, the common thread of Gangs of Duster, Awards, Best-in-class warranty influences the readers to have positive strong co-relation with the brand.
Feel you can add to my analysis,shout it loud in the comments section below.
Rest is Next!
Adios Amigos :)
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