Renault Duster: Magazine Ads (1/2)

Hi Friends!

I apologize for not sharing my analysis on a continuous basis here. But I promise that I will be consistent here for now onwards!

So, after analyzing the newspaper advertisements of Renault Duster, let us now head to the Magazine ads analysis of the same.

Disclaimer: The opinions expressed are solely what I think the ads represent. Reader is welcomed to express his/her concern on the comments section at the end of post.

Here comes the picture which they used:

ELEMENTS OF ATTENTION & INTERPRETATION

ATTENTION:

• High quality photo results in a greater visual impact
• SUV is in full focus with vibrant color and the rest of the background compliments it
• The size of the car covers most of the canvas space
• The logo of Renault helps in generating brand familiarity
• Title text colour in the four boxes is same the SUVs

INTERPRETATION
• The tagline helps people understand the success association the car is trying to indicate
• The SUV’s photo is clicked while in motion on a clean road which is a cue for its speed, quality and elegance
• Highlighting multimedia features focuses on psychological traits of tech savvy people

COGNITIVE & AFFECTIVE COMPONENTS

COGNITIVE

Mention of offers, additional benefits, features of the SUV, certifications etc. are the cognitive elements associated with the print adv

AFFECTIVE

“Expect more, get more” line emphasis the expectations and feelings a customer has with her SUV 

“Navigate the road to success” appeals to the high achievers and the ambitions of the consumer

That's all for today folks. 

Will be back soon with similar analysis of another magazine ad of Renault Duster.

Regards,

Vipul

{Have opinions to share, please use the comments section below}