Renault Duster: Magazine Ads (2/2)

Hi Friends!

This is the second and probably the last part of me analyzing Magazine ads of Renault Duster. If you want me to specifically analyze more, then please leave a comment below!

So, let's get started. Let me show you the magazine ad which was printed & then we shall move to analyze it.

ELEMENTS OF ATTENTION & INTERPRETATION

ATTENTION

• It's in Hindi! {For starters, at least they come to know on how to pronounce Renault!... kidding}
• Brand new car being driven on a rough terrain showing its ruggedness & handling
• Inset photos of various features to highlight them
• Coloured text to highlight important features of the SUV
• The logo of Renault helps generate brand familiarity
• The award acts as an reinforcement of the Trust and the Quality associated with the car

INTERPRETATION

• Use of Hindi language directly increases the reach of the ad to the rich in tier- 2+ cities and north India
• Highlight is on the differentiating factors for customers by showing the award received

COGNITIVE & AFFECTIVE COMPONENTS

COGNITIVE

The ad mentions features, mileage etc. which are the various cognitive components (i.e. they convey facts)

AFFECTIVE

“SUV of the year” award line shows trust & quality of the brand and appeals to those who like the best or want to get associated with the best!

That's all for today folks.

Regards,
Vipul

{Have opinions to share, please use the comments section below}